Hamza Belhaj

Marketer & Data Analyst

Hello! I'm Hamza, a results-driven Digital Marketer with a passion for driving impactful marketing strategies
and leveraging data-driven insights to achieve exceptional campaign outcomes.
With a strong background in Search Engine Optimization (SEO), Digital Advertising, and Social Media Marketing,
I am eager to contribute my expertise and creativity as a Digital Marketer.

Analysis of RNI's digital ads
on Meta's platforms

In this study, we used data extracted from meta ads library for the duration between March 11th, 2021 and August 12th, 2023 to analyze their activity on both Facebook and Instagram. The main objective of this study is to quantify the RNI digital strategy while also identifying any existing trends. To achieve that goal, we used Python's Pandas module on a Jupyter notebook for data manipulation and analysis. As for data visualization, we created a number of charts using Microsoft's Power BI.

Bike-share app data analysis

This project is a case study of “Cyclistic”, a fictional bike-share company. The goal behind this case study is to use the data analysis process as a tool to answer the following business question. We performed the analysis on the data related to usage of a bike-share app over a period of 14 months using MySQL, Google sheets, and Tableau.

Marketing budget data analysis using R

In this project, we used the R language to describe the process we used to analyze this marketing budget dataset in order to detect trends and identify how does the amount of each budget affect the sales, then visualize the results.